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STARTING FROM SCRATCH
DESIGNING UNIQUE PRODUCTS
How to disrupt industries with smart design and services is the story of happybrush. This is a
first-of-its-kind electric toothbrush with an innovative and award-winning flexible head, a simple design and smart features. In collaboration with happybrush, we started from scratch, developing concept ideas for the hardware and accessories, which were then transformed into functional design surfaces, leading to the creation of the first prototypes.
IDEATION 100 PLUS
Once more, our unique design approach and ideation process helped an
upcoming brand (startup) in its early stages to think “outside the box” and
to create an effective product concept built on a new business model.
Entering a red ocean of saturated markets with thousands of seemingly innovative products
every year requires the ability to see the big picture and to understand the entire
product universe, so as to stand out with fresh ideas and surprising solutions.
Today happybrush offers a wide range of quality products that speak a unique design language,
combining best functionality with a variety of accessories. Its fine team of experts truly understands
the users’ needs, which is why all communication is exactly to them.
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