ABUS KIDS LOCKS
FIRE/ SECURITY DEPT.
Kids love stories! Designing products for children means creating a strong story around each product and feature that kids want to listen to and play with. Becoming a firefighter and saving lives or being the chief security officer and catching thieves is like becoming a superhero for kids. The new ABUS kids lock series enables kids to realize their dreams and allows them to start playing right away. Even the packaging can be upcycled to become part of the story!
IT´S ALL ABOUT
The idea was to reduce packaging to a minimum by making some elements of it part of the play experience. Together with ABUS we came up with the solution to use only one sheet of carton, which is precut to detach and use as the chief officer’s badge.